These are CMYK color wheels that are printed on our printers because choosing color is a bear. (is that the right word?) This can be confusing for some folks. In fact it took me months to truly understand the differences between RGB and CMYK. I still learn more everyday. Color is one of the most difficult choices a designer makes. It's important because it is so subjective and personal and it really can be confusing. I'll try to explain it but it might get wordy, lol.
What's with the CMYK you ask? Well if you've ever tried to do your own artwork and have it printed anywhere you might have dealt with this. Whenever we design or create anything on a computer screen we are are seeing colors generated by lights that are red green and blue on a black field. That is your monitor. A black field with lights. If you see white it's all three colors added together. This color mode is called RGB and it's used for monitors and televisions screens and all of our smartphones and tablets, etc.
RGB Additive Color
Now when we print something it is quite different. Have you ever printed something and said, "Well, that doesn't look right. That's not red. That's magenta." Maybe not in those words but you know what I mean. Well that's because your printers at home and especially most commercial printers use a CMYK color mode or palette for their printers. CMYK stands for Cyan (blues), Magenta (reds), Yellow(yellows) and blacK(blacks). If you view anything on paper you'll see a field of white with the inks printed for colors and then if you need white you leave it blank. And the brightness of that white paper or poker chip material is going dictate the brightness of your print job as well So you've got two really different ways that your eyes are going to view your design. On the computer it might look bright and vivid but when it goes to print it looks duller and it just doesn't pop like on your computer. With the use of light RGB has a very wide range of color possibilities whereas CMYK is limited to much fewer.
CMYK Subtractive Color
So how do you navigate these weird waters and come up with colors for your designs? Well like choosing paint for a house you have to use color swatches. Basically our CMYK Color Wheels are poker chip design swatches. This gives you a basic guideline or set of colors to choose from. The codes are printed directly on each color. You'll also get these on our standard 39mm chips so you'll have a sample of the chips as well. It figuratively kills two birds with one stone.
We began printing these this last year and we were using them mainly for our design purposes. I knew they would be a great option for customers but I kept putting off adding them to our web site because I was in the midst of redesigning the site. The minute I added them to the site the orders started pouring in and we were out of stock in no time.
So if you have placed an order and you're waiting to get your hands on these I am hoping we get some printed this weekend and have them out the door Monday. That's not a promise. It's a "hope". :) Please feel free to pre-order. We'll keep cranking these out. They're really useful.